Tribes

Seth Godin is an author and a leading voice on how to make your marketing more effective in the modern, digital, connected age. He's been described as 'the Ultimate Entrepreneur for the Information Age'

His latest book, Tribes, looks at how you go about building a movement that people will want to follow:

"...to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are "sheepwalking" their way through their lives and work, too afraid to question whether their compliance is doing them (or their company) any good... if you have a passion for what you want to do and the drive to make it happen, there is a tribe of fellow employees, or customers, or investors, or readers, just waiting for you to connect them with each other and lead them where they want to go."

By way of a freebie, Seth has collaborated on a list of 100 tactics you can use to help build your Tribe.

100 Ways to Build your Tribe

He's also produced a free e-book on the subject of Tribes, a sort of wisdom of the crowds piece with stories and ideas from members of his Ning group. The link is on his regularly updated Blog.

Tribes e-book
.